Be different!

Almost every day I´ll talk about album design with our clients. Design, the finish of the different  albums and the craftsmanship – together with album pricing –  have become second nature for me and I really try to convince our clients to be open minded and let their customers  decide which book to choose. This way they free themselves from  discussions about taste and pricing.

A view minutes ago my friend Georgios Athanasiadis, the owner of Orasisfoto posted a link to Johannes van Kan’s winning album from the WPPI 2010.

I like to share it with you – because it´s different. The album carries a hefty price-tag, (they cost  more than a 1000 Euro for the photographer to buy) still the pictures in it have a lot of air around.
I am not sure what to think of it but i am sure his clients absolutely love it. Sometimes less is more, by clicking on the picture you see what i mean.

 

 

 

 

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